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    Experimentation
    Updated May 15, 2025

    What is Experiment Velocity?

    The rate at which a team runs and completes experiments, typically measured as experiments per month.

    Experiment velocity measures how quickly a team runs experiments. It is typically expressed as experiments completed per month or per quarter. High-performing teams often run 10+ experiments per month.

    Why Velocity Matters

    Higher experiment velocity means:

  1. More learning opportunities
  2. Faster iteration cycles
  3. Better compound growth over time
  4. Reduced risk of big-bang releases

    5. Measuring Velocity

    Track these metrics:

  5. Experiments launched per month
  6. Experiments completed per month
  7. Average experiment duration
  8. Time from hypothesis to launch

    9. Improving Velocity

    Reduce friction: Make it easy to propose and launch experiments.

    Set goals: Teams with explicit velocity targets run more experiments.

    Automate: Use experimentation platforms that handle the technical complexity.

    Celebrate: Recognize teams that ship experiments, not just winners.

    Common Blockers

    • Lack of engineering resources
    • Complex approval processes
    • Insufficient traffic for quick results
    • Fear of negative results

    Related Terms

    A/B Testing

    A method of comparing two versions of a webpage, feature, or experience to determine which performs better.

    Experimentation Gamification

    The practice of applying game mechanics to A/B testing programs to increase team engagement and participation.

    Put Experiment Velocity into practice

    See how ExperimentBets helps teams apply experimentation gamification.