Essential terms and definitions for A/B testing, experimentation gamification, and building data-driven teams.
A method of comparing two versions of a webpage, feature, or experience to determine which performs better.
The baseline group in an experiment that receives the current experience, used for comparison against test variants.
The rate at which a team runs and completes experiments, typically measured as experiments per month.
The practice of applying game mechanics to A/B testing programs to increase team engagement and participation.
A ranked display of participants based on performance, used in gamification to drive competition and engagement.
A time-bounded competition period in gamification systems, after which scores reset and new competition begins.
A measure of confidence that an observed difference between variants is real and not due to random chance.
See how ExperimentBets helps teams build experimentation culture through gamification.