What is Experimentation Gamification?
The practice of applying game mechanics to A/B testing programs to increase team engagement and participation.
Experimentation gamification is the practice of applying game mechanics like betting, leaderboards, and rewards to A/B testing programs. The goal is to increase team engagement with experiments and build a stronger data-driven culture.
Why Gamify Experimentation?
Traditional A/B testing programs often suffer from low engagement. The data team runs experiments, shares results, and nobody outside analytics pays attention. Gamification solves this by giving everyone a stake in experiment outcomes.
Key Elements
Virtual Currency Betting: Team members bet virtual coins on which variant they think will win. This creates investment in outcomes before results are known.
Leaderboards: Public rankings show who has the best prediction track record. This drives friendly competition and learning.
Seasons: Time-bounded competitions reset periodically, giving everyone a fresh start and maintaining engagement.
Slack Integration: Meeting teams where they already work reduces friction and increases participation.
Benefits
- Higher experiment awareness across the organization
- Better hypothesis quality as teams think critically about predictions
- Faster experiment velocity as more stakeholders engage
- Stronger data-driven decision making
Related Terms
A method of comparing two versions of a webpage, feature, or experience to determine which performs better.
The rate at which a team runs and completes experiments, typically measured as experiments per month.
A ranked display of participants based on performance, used in gamification to drive competition and engagement.