Executive sponsorship is the single biggest predictor of experimentation culture success. But most executives are too removed from day-to-day experiments to stay engaged.
ExperimentBets gives leaders a simple way to participate. By betting on experiments, executives demonstrate that experimentation matters—and learn what works for their customers in the process.
Common Challenges
Executives are disconnected
Leadership talks about being 'data-driven' but has no visibility into what experiments are running.
Culture doesn't stick
Experimentation initiatives start with fanfare but fade without sustained executive attention.
HiPPO problem
The Highest Paid Person's Opinion often overrides experiment results. Testing feels ceremonial.
No feedback for leaders
Executives make predictions but never track accuracy. Overconfidence in intuition goes unchecked.
How ExperimentBets Helps
Low-friction executive participation
Placing a bet takes 30 seconds in Slack. Executives can participate without clearing their calendar.
Visible leadership engagement
When executives bet on experiments, the whole team sees. It signals that experimentation matters to the company.
Accountability for intuition
Executive predictions are tracked. Leaders learn where their intuition is calibrated and where it's not.
Learning by participation
Executives develop customer intuition through betting. Over time, they make better strategic decisions.
"I learned more about our customers in 3 months of betting than in years of reading reports. The feedback loop is invaluable."
Other Use Cases
ExperimentBets for Product Teams
Get your product team engaged with A/B testing
ExperimentBets for Growth Teams
Increase experiment velocity and team alignment
ExperimentBets for Engineering Teams
Get developers invested in experiment outcomes
ExperimentBets for Data & Analytics Teams
Get organization-wide engagement with experiment results